World Fandom May 30th 2025
Guerilla Marketing 101
Dual Presentation INDUSTRY
Got a comic you want to promote? Learn lo-fi marketing tips from indie creators with years of experience. Get the answers on how to cheaply and effectively push your project to the masses.
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Drew
Presenter
Comic book writer, horror film historian, music journalist , rock promoter, and showman extraordinaire; these are all guises of the creative force known as Drew Edwards. Edwards is best known as the writer and creator of the long-running underground comic, Halloween Man. He is also a contributing writer for Rockabilly Online and through Halloween Man Productions, an active part of the Austin music scene. Each week his voice is been heard by thousands as part of the Castle of Horror Podcast. Bridging horror and comic culture with Austin's music scene, Drew's the event planner, promoter, and host of numerous events Edwards currently lives in Austin, Texas with his wife, musician Jamie Bahr. They happily share a bohemian apartment with a flemmish giant rabbit named Iggy Hop.

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Jamie Bahr
Presenter
Multi-instrumentalist, music educator, and activist, Jamie Bahr has spent the last seven years in Austin, TX earning her stripes as a fixture of the music community. Neck-deep in non-profit work, she is a Board Member, Band Coach, Voice and Keyboard Instructor for Girls Rock Austin and is the Senior Educator for Kids In a New Groove (K.I.N.G.). A lifelong musician and classically trained vocalist, Jamie was recruited by Punk Blues Review (Altercation Records) in 2008. While on tour in Austin from New York for SXSW 2009, she met her now husband, Drew Edwards, writer and creator of the comic Halloween Man, and relocated to the Capital City soon after in pursuit of love and forming her dream project, Danger*Cakes. With an upright bass in tow, Jamie's signature sound and style caught the attention of photographers and fashionistas alike, thrusting her into a surprise modeling career and making her a spokesmodel for fashion retailers Dangerous FX and Pinup Girl Clothing.
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Jason Henderson
Presenter
Jason Henderson is a Locus bestselling author of novels, comics and games. He’s the author the hit Alex Van Helsing series, the creator of the comic Sword of Dracula and writer for the comic Ben 10 from IDW. He also hosts the weekly horror movie podcast Castle of Horror. An attorney, Jason lives in Colorado with his wife and two daughters.
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Tony Salvaggio
Presenter
Tony Salvaggio is a writer as well as the Pipeline Technical Director for Rooster Teeth Animation, and an animator and designer in the video games industry. He is co-creator of the manga-influenced series "Psy-Comm" from Tokyopop and the steampunk adventure "Clockwerx" from Humanoids Publishing (both internationally and in the US). As a freelance journalist, Tony has penned the column "Calling Manga Island" for Comicbookresources.com, and has worked on various video game and manga related writing projects. When he isn't playing with his bands Deserts of Mars, and Rise from Fire he is co-hosting the Castle of Horror podcast, and and working on his next big comics writing adventure.